The magenta-colored Birkin bag was already eye-catching enough. To Ashna Mehta, however, it was merely a backdrop.

Page Six spotlighted Ashna Mehta's Bag Bijoux charms as part of the luxury "Knicks Couture" trend during the 2026 NBA Finals, recognizing the collection as a standout accessory among the world's most coveted handbags and courtside fashion.

From the Ambanis to the Jenners, Ashna Mehta's one-of-a-kind Bag Bijoux has got the Hermès-toting crowd hooked.

The Couture Show has accomplished something that no other trade event achieved: creating a premier gathering dedicated to independent jewelry designers.

Dubai-based jeweller Ashna Mehta created the bespoke piece seen on Kylie Jenner’s Hermès Kelly, turning a personal idea into a growing luxury trend

Kylie Jenner is taking the bag charm trend to the next level. The reality star recently shared a series of new photos on Instagram, showcasing the $10,000-plus diamond baubles she attached to her rare Hermès Kelly.

Founder of Bag Bijoux, Ashna Mehta blends fashion and flair to showcase her innovative, avant-garde take on accessories using fine jewellery.

Born to a family of Indian diamond manufacturers, the Mehta sisters continue the tradition with a sense of whimsy and energy..

Forget dangling charms, we want Ashna Mehta's diamond studded bag bijoux

Mindy Kaling is enjoying a quick trip to Paris, but bringing along her three children in the form of a sentimental — and very pricey — accessory.

Nita has been flaunting the nearly $400,000 Himalaya Birkin for years, but this time she added a personal spin that’s as cute as it is costly.

She comes from a family intrinsically entwined with the diamond and jewellery industry, so perhaps it was inevitable that the Dubai-based Indian native would veer into that world too.