When Ashna Mehta, a designer who lives and works in Dubai, United Arab Emirates, came to the stage during the Couture Design Awards, an annual ceremony in May at the Wynn Las Vegas, she carried an Hermès Kelly Pochette bag in blue ostrich leather.

Bag Bijoux’s designs are created specifically to be worn on the leather straps of Hermès Birkin and Kelly bags.

The magenta-colored Birkin bag was already eye-catching enough. To Ashna Mehta, however, it was merely a backdrop.

Page Six spotlighted Ashna Mehta's Bag Bijoux charms as part of the luxury "Knicks Couture" trend during the 2026 NBA Finals, recognizing the collection as a standout accessory among the world's most coveted handbags and courtside fashion.

From the Ambanis to the Jenners, Ashna Mehta's one-of-a-kind Bag Bijoux has got the Hermès-toting crowd hooked.

The Couture Show has accomplished something that no other trade event achieved: creating a premier gathering dedicated to independent jewelry designers.

The 2026 Design Atelier fresh­man class brings new ideas on crafts­man­ship and mod­ern lux­ury to Las Vegas.

This week, I spoke with designer and founder of her namesake brand Ashna Mehta about why high jewelry is moving onto handbags.

Dubai-based jeweller Ashna Mehta created the bespoke piece seen on Kylie Jenner’s Hermès Kelly, turning a personal idea into a growing luxury trend

Kylie Jenner is taking the bag charm trend to the next level. The reality star recently shared a series of new photos on Instagram, showcasing the $10,000-plus diamond baubles she attached to her rare Hermès Kelly.

Nita has been flaunting the nearly $400,000 Himalaya Birkin for years, but this time she added a personal spin that’s as cute as it is costly.

Founder of Bag Bijoux, Ashna Mehta blends fashion and flair to showcase her innovative, avant-garde take on accessories using fine jewellery.

She comes from a family intrinsically entwined with the diamond and jewellery industry, so perhaps it was inevitable that the Dubai-based Indian native would veer into that world too.

Born to a family of Indian diamond manufacturers, the Mehta sisters continue the tradition with a sense of whimsy and energy..

Mindy Kaling is enjoying a quick trip to Paris, but bringing along her three children in the form of a sentimental — and very pricey — accessory.

Forget dangling charms, we want Ashna Mehta's diamond studded bag bijoux